Last Updated: May 19, 2016
The TCCL Research Wizard, a fee based service, can supply the numbers and background information to inform, guide and support your marketing plan or business strategy.
Market Research Specialties
Research Wizard sources contain most of the information you need to make good marketing decisions. Some of the specialty areas include the following:
- Local, state, and national demographic & economic data
- Market statistics on production, consumption and sales
- Current health of the market
- Forecast for demand and projected trends
- Identification of market leaders
Subscription Databases and Web sites for searching newspapers, magazines and journal articles.
- Access Business News
Access full-text articles from business magazines and journals for news on management, marketing, company information, industries and products. Articles are available from local, regional, and national newspapers, newswires and business journals.
- Business Source Premier
Look to this source for your business magazine and journal article needs.
- The Conference Board
A collection of full-text research reports on the latest issues in business management and U.S. and global economics. Proprietary, nonbiased research includes studies of Fortune 500 companies on business trends, leadership decisions, performance excellence, corporate governance, human resources, productivity and more. Full-text coverage from 1995 to date. Check the Library Catalog for paper holdings.
- Corporate Capital Histories
Research corporate histories all the way back to the 1800s, including stock splits, mergers, and take-overs Capital Changes Reporter Online. To access this database, please see the Research Center service desk.
- First Research
Get the latest news, trends and hottest companies in over 250 industries and 750 industry segments. The industry prospector also includes HR metrics, industry growth forecasts and industry drivers.
- Hoovers Online
Access to over 17 million worldwide companies with comprehensive profiles of most major companies in the world, corporate history, executives, products/operations data, financials, industry benchmarks, competitive landscape and news articles, with the ability to generate lists in targeted industries and to limit geographically. Search First Research for even more company information.
- The Oklahoman
Provides full-text articles from 1982 to the present, exclusive of paid advertisements.
- Regional Business News
Includes full-text coverage of 75 business journals, newspapers and newswires from metropolitan and rural areas within the U.S. For Oklahoma you can access The Journal Record and The Journal Record Legislative Report – both are full-text for the most current three months.
- Tulsa World
Use this online source to locate full text Tulsa World articles from 1989 to the present, exclusive of paid advertisements.
- Wall Street Journal
Full-text in-depth coverage of national and international finance as well as first rate coverage of hard news. 1982-current.