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Business: Consumer Market Data

Getting Started

Consumer market data is the key component to a market analysis.  A market analysis is a regional and neighborhood study of economic, demographic and other factors made to determine supply and demand, market trends, and to evaluate actual or potential sales of a product or service.

Demographics

DemographicsNow provides access to robust and highly detailed U.S. demographic data. It is ideal for gaining consumer and market insight when opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and so much more.

Easily create a variety of reports -- standard and custom -- based on Census information, household buying patterns, income, education, retail sales, and consumer expenditures to help make informed and accurate decisions for your business.  

Accessible online 24/7 with your library card.

TCCL Research Wizard

The TCCL Research Wizard, a fee based service, can supply the numbers and background information to inform, guide and support your marketing plan or business strategy.
Market Research Specialties
Research Wizard sources contain most of the information you need to make good marketing decisions. Some of the specialty areas include the following:

  • Local, state, and national demographic & economic data
  • Market statistics on production, consumption and sales
  • Current health of the market
  • Forecast for demand and projected trends
  • Identification of market leaders

Small Business Reference Center

Small Business Reference Center

This resource offers a wide variety of information on small business and entrepreneurial subject areas, common business types, a help and advice section, and provides information on how to create business plans that lead to successful funding.

Business videos provide critical information for business owners: interviews, ‘lessons learned’ features, lectures and ‘how to’ videos help foster success in all aspects of managing a business.

A collection of state-specific resources supports the researcher with demographic data and other local information.

Online Resources